THE AMERICA'S CUP 2007 Jun 19, 2007 13:45:31 GMT -5
Post by Houston on Jun 19, 2007 13:45:31 GMT -5
OMEGA, SAILING AND THE AMERICA'S CUP
The connection between Omega and the world of sailing was forged when Omega was the first company to produce a wristwatch that received marine chronometer certification. Eric Tabarly, the French sailing legend often considered the father of French yachting and winner of the OSTAR east-west transatlantic race in 1964 and 1976 used the Omega Marine Chronometer wristwatch as a navigational aid.
While things may have changed in the modern world of satellite-based navigational systems, Omega nevertheless retains strong links to nautical endeavours as both sponsor and official timekeeper of the world’s leading competition sailors and sailing events.
Omega’s sponsorship activities in sailing go back to the early 1990s when it sponsored the Omega Grand Prix of Match Race Sailing. The series grouped together the world’s top eleven sailing events and young skippers like Russell Coutts, Peter Gilmour, Rod Davis and Bertrand Pace used this as their training ground for the America’s Cup. Omega has been official timekeeper for the Swedish Match Cup for a decade now and made its’ debut as official timekeeper for a long-distance event when it was timekeeper for the 1993/94 Whitbread Round The World Yacht Race. In addition, the brand was the principal partner and official timekeeper of The Transat, a single-handed race starting in Plymouth and finishing in Boston Harbour.
The company’s involvement in the America’s Cup began in 1995 with sponsorship of the late Sir Peter Blake’s challenge in San Diego. The success of Blake in two America’s Cup campaigns paved the way for Omega to become the official timekeeper for the event in 2000 and 2003. Today, Omega retains its’ ties with the America’s Cup by being a partner of one of the top syndicates – Emirates Team New Zealand
Not usually shaken nor stirred ;D ;D ;D
Pictures - Chuck Maddox and Bill Sohne, conradhumphreysracing.com, omegawatches.com, Carlo Borlenghi